Marketing

Key functions of any National Tourism Board are national level marketing, market intelligence, among others. Each Commonwealth members have allocated more resources to tourism marketing in line with the emphasis on niche marketing in the national tourism strategy, and will work closely with its partners to deliver the strategy as a whole.

Under this section, CTC will share with you the national plans and initiatives related to Travel & Tourism (budget, mechanisms, resources, etc) as well as the roles of agencies, suppliers, providers, and all on the tourism value chain on promoting tourism and addressing tourism-related issues.

As policy makers, governments help to establish a business environment that is conducive to the growth of the tourism industry. Providing policy leadership in those areas that affect the tourism industry - transportation, infrastructure, gateway and border issues, regulations and immigration - will be a key role for governments in the development and implementation of a National Tourism Strategy.

Enabling governments to present common positions on policy issues affecting tourism will make them far more influential among decision makers. As custodian/manager, the public sector also has the responsibility for managing museums, visitor centres, parks and heritage sites, as well as preserving culture and natural resources and promoting sustainable tourism.

Within CTC, various teams take responsibility for keeping you updated on the tourism policies, tourism marketing and researches across the Commonwealth.