Seminar on Evaluating NTO Marketing Activities

A seminar on Evaluating NTO Marketing Activities was jointly organised with Ministry of Tourism, Malaysia, CTC, and Tourism Malaysia in collaboration with UN World Tourism Organization (UNWTO).

The main objective of the seminar was to learn the know-how and to apply evaluative techniques in marketing activities in order to ensure positive return on investment.

The seminar attracted more than 100 participants, local and abroad, of which 12 were from Commonwealth member countries.
 
At the end of the seminar, the participants from the 12 Commonwealth countries were invited for a short briefing and tour of CTC?s office during which, quite a number of good feedback and suggestions were received by the Centre.

Guests, speakers & Commonwealth participants at the ceremony of the Seminar Evaluating NTOs Marketing Activities	Ms. Eunji Tae from UNWTO delivering her opening speech	Deputy Secretary General (Tourism), Ministry of Tourism, Malaysia launching the seminar
Participants from the Commonwealth member countries	Press conference	Break-out Session
Presentation by Professor Ian Woodward	Cultural show at Seri Melayu Restaurant hosted by Ministry of Tourism, Malaysia	Group presentation
Group presentation	Group presentation	Mr. Geoff Buckley presenting his paper
DG with Deputy Secretary General (Administration), Ministry of Tourism, Malaysia and speakers during the closing ceremony of the seminar	Ms. Sandra Carvao from UNWTO delivering her closing speech	Deputy Secretary General (Administration) delivering her closing address
Deputy Secretary General (Administration) giving certificates to participants	UNWTO representatives & Commonwealth participants visiting CTC