By now, you most likely know that when it comes to search engine optimization, “Content is king.” There’s no doubt about it: SEO revolves primarily around content. However, it’s not just about curating content and posting it online on your website, social media accounts, and other web-based assets. There’s quite the technical side to this form of digital marketing too; something that you need to follow and implement to increase your visibility.
This is one of the reasons you should consider investing in the professional services of an experienced New York SEO agency. Through their expertise and management skills, you can rest assured that your campaign will include these three critical components:
Using and placing strategic search phrases
Search phrases, or keywords/key phrases, refer to the terms used by Internet users to perform searches through search engines. These are basically the words they type in search engine inquiries.
As there are many different search phrases used, it’s important to create a list of what makes the most sense for your products/services. Your content is primarily for your offers, but for it to have readers, it should contain well-researched key terms that blend seamlessly into the curated piece.
Testing and number-crunching
It’s not enough that you just keep updating your online assets, although this is definitely an integral approach to a winning SEO campaign. You want to know how well they are performing, so you also have to test and measure their effectiveness. To ensure you spend valuable resources on well-performing key phrases and avoid wasting any more on non-performing ones, your SEO team will constantly analyse and crunch numbers.
The world of SEO continues to evolve every day. As such, your campaign needs to adapt and change along with it. Adding and modifying keywords and their placement is another crucial role that your chosen SEO agency will do for you.
These are only some of the things you’ll need to make your online marketing efforts effective. Don’t hesitate to ask for an expert’s help, as they can cut the work you need to do to improve your site’s ranking.