According to the UK’s own National Hairdressers Federation (NHF) and National Beauty Federation (NBF), there are over 42,000 hairdressing, beauty, and barbering businesses operating in the UK generating about £7.5 Billion in revenue. There is a considerable demand for this industry, which is why barbershops, beauty salons, spas, and nail bars are among the most popular independent start-ups. That said, more and more salon businesses are put up, and it’s important for existing ones to double their effort to be competitive. As such, we’ll be taking a look at ways for you to better market your salon to get an edge over your ever-growing competition.
Social Media Is Key
More and more consumers are heavily dependent on social media when looking up for products and services, and when deciding which brand to choose. That said, you should have and maintain interactive social media pages for your salon business. You can use Facebook, Instagram, and Twitter to highlight your promos and products, but more importantly, you should be able to showcase your facilities and works. Don’t be shy to flaunt your electric salon couch, state-of-the-art equipment, high-quality hair and skin products, and your skilled staff, as well as pictures of satisfied customers. You can put up a selfie booth or an area in your salon that would be perfect for customers to show off the results of your work.
Partner with Influencers
Check around your area for any local influencers and bloggers to help promote your salon in their blogs and social media accounts. Influencers work almost the same way as celebrity endorsements as they bank on their thousands or even millions of followers. Having one would be a huge boon to your salon business by increasing your salon’s exposure.
Have Your Website
If you don’t have one already, you must set up one for your salon business. Having your website, as well as registering your salon business in online maps (e.g. Google Maps) would help customers see your salon when they search for salons in your area. Your website should be ad-free, user-friendly, and must contain the basic information such as your brand, address, contact information, products and services offered, as well as pictures of your salon. Later on, you can add functions such as online appointment booking and live chat with a customer service rep.
Speaking of social media and influencers, you should try making your blog and blog posts through your social media or your website. You can put health and beauty tips in your blog posts as well as videos on beauty care and routines. If you’re going to make video blogs (or vlogs), it’s important to have someone likeable and with charisma take the lead as it would represent how charming and welcoming your salon is. It’s also vital to have an interactive comment section so that you can answer any queries from your blog followers, and perhaps even do a plug by telling them to visit your salon whenever they can, even to say hi.
These are only a few tips among the many marketing ideas and advice you can take advantage of to promote your salon better. Whichever tips you end up using for your marketing efforts, you must give as much energy and thought in your marketing efforts as you would in your salon’s operations.