Building a brand and selling a value proposition are difficult; you may lose or greatly reduce their effectiveness when you make mistakes on the public relations front. The things you say and do have a rippling effect on the rest of your business. Identifying these missteps enables you to avoid them and launch a better and successful campaign that builds on your branding.
Harassing the Media Channels
You have deadlines, but so do your editors and publicists; harassing them about publications and press releases will only agitate them and may even ruin business relationships. If you have yet to get an answer about your pitches, send a gentle reminder. The ideal approach is to ask your contact if they have any questions or would need further information about your pitch. Send emails once or twice, if no answer comes, chances are they are uninterested.
Using a Generic Template
A Melbourne PR company cites that the best pitches stand out, while generic ones end up in the bin or left unread. Just like your customers, editors want something unique and refreshing. They will likely publish content or press releases that reflect your brand and values. Stay within your niche and understand the strengths and weaknesses of your company when it comes to making pitches.
Lack of Understanding of Clients’ Problems
Oddly enough some people want to discuss their problems, challenges, pain and concerns. They want a particular service or product to alleviate or find an answer to some of these. Your potential customers will shun your pitch if you talk only about your offerings and not how you can solve their problems.
Words are powerful and may influence the decision of a prospect to buy. Poorly written content is not just bad for search engine results, but also for piquing the interest of visitors. Create articles, blog posts, videos and others with excellent copy to heighten interest and improve conversion rates.
Now that you know these public relations miscues, avoid them and create a better campaign that leads to customer conversion.