Need more customers? Digital marketing is the modern way to advertise your business. Online ads, web optimisation, and mobile websites are just a few of the ways you can get your product or services noticed.
You’ve created a website, the only problem is, no one knows it is there, not even Google. Digital marketing pundits at Viper Online Marketing emphasise that Web presence takes time to build up and if your website isn’t mobile device friendly, the chances are it won’t make it to the first page of the search engine results. Your choice of words for your site also matters. Google identifies specific keywords from websites and will list sites according to keyword relevance so if you don’t use strong keywords, it can adversely affect your search engine ranking. Making sure your site is keyword optimised is one of the ways to ensure it gets noticed.
If you don’t have your own website yet, a digital marketing agency can design a unique and personalised website for you, including keyword optimisation and with performance reports so you know how many potential customers are visiting your site and what they are searching for. This way you can tailor your service to match the needs of your customers. Professionally designed websites can also be mobile friendly.
A mobile friendly website is inherently responsive so it can be viewed on a mobile phone, tablet, iPad or any other mobile device. Desktop computers and laptops are rapidly becoming outdated. Half of all adult Australians used a tablet to access the Internet in the first six months of 2014. Common activities included online browsing and buying and selling. The modern consumer prefers to access the internet on the move or on their lunch break. Catering to this need will increase your customer base.
Social Media Marketing
You can develop a social media presence on Facebook, Twitter, and other platforms to advertise your brand, as well as placing effective optimised online ads.
Whatever your requirements, your digital marketing consultant can help you put your business on the map. Just call for a chat or email to get started.