Google has started testing new features that’ll make search easier. These can affect search engine results and how people use it to find information. If you’re planning to hire an SEO company in Birmingham or another part of England you’re located in, make sure they know about the following:
Google added a new feature to the Knowledge Graph Carousel which allows users to search using a date selector box. For instance, if your business is a hotel or other establishment that requires prior booking, it’ll show a pop up calendar that lets people click on a start and end date. By keeping your site updated, then your page might appear higher in the results.
Local search that involves your business details may start appearing as an answer card on the topmost part of the search engine result pages (SERPs). For example, if you’re searching for the top SEO companies in Birmingham, you’ll have to include the name of the business and its location. The SERPs will show the most relevant results, allowing users to visit websites without remembering the URL.
These two are only some of the new features that Google is testing to improve the user experience. Make sure that the companies you’re hiring have an idea how to use these to increase your SEO efforts.